Sensation is an indoor electronic dance music event which originated in the Netherlands and organized by ID&T. The original event, which ran exclusively in the Amsterdam ArenA for a period of five years until 2005, is now located throughout Poland, Spain, Austria, Chile, Germany, Belgium, Hungary, Czech Republic, Latvia, Russia, Denmark, Lithuania, Portugal, Serbia, Brazil, Norway, Ukraine, United Kingdom, the United States (starting 2012), South Korea (Starting 2012), Thailand (Starting 2012), Taiwan (Starting 2012), Turkey (Starting 2012) and Romania (Starting 2012). They recently announced that Sensation is arriving to Italy on April 13, 2013.
In 2008, it was announced that for the first time Sensation would be held on New Year's Eve in Melbourne, Australia,[1] as well as in Düsseldorf, Germany and Barcelona, Spain.
ID&T announced in 2011 that Sensation would finally tour to the United States of America in 2012. The first Sensation USA event took place back-to-back nights on October 26 and 27 at the Barclays Center in Brooklyn, New York City. The event was webcast on Xbox Live.
ID&T also announced on April 3, 2012 that Sensation would also be making its debut in Asia, making stops in South Korea, Thailand, and Taiwan. In a press conference held in Seoul, Korea, it was revealed that the first Sensation Asia will be held in Seoul, Korea, on 21 July. After Sensation Korea the ‘Ocean of White’ show heads over to Bangkok, Thailand for a show on 18 August and to Kaohsiung, Taiwan on 29 September. All of which are a Co-Production between ID&T and Heineken Beer Company.
On February 5, 2013 a Canadian debut was announced, presented by Bud Light Canada.
